Today we are excited to announce a partnership between DESIGNativity CREative Studios and SoMedia Networks, a pioneer of scalable, cloud-based video production services.
Expanding from web development, design and marketing services to include video production is a natural step for DESIGNativity CREative Studios – video is one of the most effective ways to drive search results and improve SEO, increase engagement, build trust and drive conversion rates on your website. Whether it be on your homepage or a specific landing page, video is one of the quickest ways to accomplish your marketing goals.
We’re now offering our clients the ability to purchase high quality video products including company profiles, customer testimonials, scripted ads, video news releases and feature news stories to use on websites, social channels and as part of other marketing initiatives. All videos are professionally shot in HD and delivered in TV, mobile and Web-ready formats.
Video works & here’s why:
- Search Results/SEO – Video increases the chance of a front-page Google result by 53x (Forrester)
- Engagement – Landing pages with professional video generate 4-7x more engagement and response rates (SearchEngineWatch)
- Trust – 52% of consumers say that watching product videos makes them more confident in their online purchase decisions (Internet Retailer)
- Conversions – Watching online video influences 90% of consumer buying decisions
With stats like these, it’s no wonder that business spending on video is predicated to reach $8.3 billion by 2015 (Interactive Media
Strategies). If you’re not already using video to communicate your company’s story, you are missing out on an opportunity to talk to a large and engaged audience.
“By 2014, Video will make up 90% of Internet Traffic” – Cisco
Online Video Marketing Today
There’s no question about it – online video is soaring. Today video makes up 50% of all online traffic and by 2014 that number is predicted to soar to a whopping 90%, according to Cisco. Today people crave a quick, easy way to consume information and they don’t want to read large chunks of text. In fact, Google is regularly returning video in organic search results – an indexed video stands a 53X greater chance of ranking on the first results page than any textual page (Forrester).
Video is one of the fastest growing types of content on the Internet. According to comScore, 181 million viewers watched 37 billion videos in March 2012 and video ads topped 8 billion for the first time ever! With so many videos being consumed online, the value of video as a marketing tool is paramount.
Video attracts new, relevant search traffic
“Blended search,” the practice in which search engines display videos, images, news stories, maps and other types of results alongside
their standard search results has become increasingly common on major search engines. Adding relevant video to your website and social channels and optimizing it to take advantage of blended search is a strategic way to garner a first-page organic ranking on Google.
Video increases click through rates in search results
Not only do videos stand a 53x greater chance of garnering a first-page search result, they also have a 41% higher click through rate than their plain text counterparts in universal search results (RealSEO). According to comScore, videos dominate over other mediums in terms of click through rates. More users access video and news, followed by images, maps and weather. The visual nature of video thumbnails within blended search results is a clear contributing factor.
Video is a powerful content tool for promoting your business
Video has become a vital part of creating well-optimized websites and is considered to be one of the most effective ways to promote a business. It creates more diversity in your website’s content, it educates your customers, it reaches a broader network of audience and it helps deliver your message powerfully. When it comes to your website, niches with tough competition and not much video material are where it’s especially proven to bring maximum effect. Publishing video content on your social channels has also become vital – video content has more weight in the social media algorithms and its visual nature is more effective in catching your customers’ attention when compared to its plain text counterparts. Video has proven to be 400% more engaging than static content! In addition, brand recall increases by 15% and propensity to purchase increases by 97% through video social sharing (ReelSEO).
Differentiate your Business with Online Video
Video is a powerful content marketing tool for the visual audience – and you can bet most of your customers fall into that category. Companies that produce and distribute optimized video content will benefit from better search rankings, relevant traffic, an engaged audience and closer communication with their customers. If your current marketing and content strategy doesn’t incorporate video, you are missing out on an opportunity talk to a large and engaged audience – your customers!
For more information about our new Video Production Services Click Here.
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