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The Facebook Announcement We’ve Been Waiting For…

Introducing Facebook’s Graph Search

What is it and how is it different?

Gizmodo had this to say:

“It’s an attempt to do what Google failed at doing — pulling all the information that matters to you within the context of your social life, skipping the results that are popular to the internet, in favor of the results that are popular within a group you actually give a damn about. Not a horde of strangers.”

It’s going to use our social input for a better social experience.  It seems like what Google + was trying to do, to deliver more relevant searches for your interests.  But Google+ has been slow to gain the traction everyone thought it was going to gain…

It will focus on four areas: people, places, photos and interests.  This may very well be a great tool for marketers and small business folks who are leveraging FB to reach their audience.

I’m looking forward to trying it out on the beta (which you can sign up for right here).

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